LEGOs Hang Gliding At The Google Boulder Office

Google’s John Mueller was asked in the video hangout this past Friday if how to handle brand or product names with accented characters, like maybe Škoda Auto via Skoda Auto. Do you use the word spelled Škoda with the accent in the name or Skoda without it? The answer is probably include both variations in your content.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a core update announced today…

For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the […]