Google has updated three of its public facing Search Console tools to match and “align” to the URL Inspection tool in Google Search Console. Specifically the AMP, Mobile Friendly, and Rich Results tools are now visually and functionality similar and the same as the URL Inspection tool.
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Google Tests Image Search Pack That Loads Images On Right On Click
Google seems to be testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Punit shared a screenshot the other day (not on April Fools) of how Google placed the larger image preview on the right of the web search image pack results.
Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?
The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “Generative Models are Unsupervised Predictors of Page Quality: A Colossal-Scale Study.” What is the paper about? […]
How to write a meta description that gets clicks
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable link to indicate what is on the page. Why you shouldn’t ignore meta descriptions Your meta description is one of the first things people see when using organic search. While it […]
