Brave made some big news the other week when it announced it is replacing Google Search as the default in its Brave browser with its own search engine. The thing is, Brave documented how it does ranking and it actually said it uses click data for ranking purposes.
Related Posts
Google Ads Sitelinks Tests List Vertical Interface
Google has been changing and testing the interface for its sitelinks for as long as I can remember. Well, here is another test, for the Google Ads version of the sitelinks, where Google is displaying them as a vertical list view.
21 PPC lessons learned in the age of machine learning automation
What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change the way campaigns need to be managed). Below are a mix of strategic, tactical, and “mindset-approach” based lessons. Lesson 1: Volume is critical to an automated strategy It’s simple, a machine […]
How to write a content marketing mission statement
You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction that aligns with your goals and the impact you want to create. Needless to say, it’s really important to know how to create this special mission statement. Crafting it should be […]
