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LinkedIn to test video ads on streaming services
Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently. Why now? LinkedIn makes most of its $5 billion revenue […]
Google Trending Now For Shopping Results
Google is now showing a “trending now” box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly rolling out.
Google” Many Sites Think About Links Much More Than Necessary
Google’s John Mueller said on Twitter that he thinks that many SEOs and sites think about links “much more than necessary.” He said Google does “use links to help discover new content.” He didn’t mention ranking but yes, Google does use links for rankings.
