Google Ads Insights Report Gains Demand Forecasts, Consumer Interest, Audience Insights & More

Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google said this is to help advertisers identify and act on trends.

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Google rolled out new site names, favicon and sponsored label on desktop search

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Google has rolled out the site names, updated favicons, and sponsored labels on desktop search after launching this on mobile search last October. Google has been testing the desktop version since last November, and now it is officially live both on desktop and mobile search. What it looks like. Here is a screenshot of the new Sitename and updated favicon in desktop search – note, the old interface just had the URL, not the site name or the favicon: Here is the “sponsored” label that replaces the […]