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How to scale the use of large language models in marketing
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference. Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead. The premise behind large language models Since its launch, ChatGPT has been a trending topic […]
YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.
Google Ads unveils new design
Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it. What’s new? Based on user feedback, Google has opted to divide […]
