Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google: JSON-LD Doesn’t Give You An SEO Benefit Over Other Markup Formats
Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying JSON-LD is preferred over other methods. But using a preferred method does not give you any benefit in Google Search than a non-preferred method.
Google Local Maps Spam Big Cleanup Or Big Mess?
There has been a lot of local SEOs talking about the big shake up in the local results over the past week. It might be related to a local search algorithm update (Google has not confirmed it yet) or might be some spam fighting efforts. But I am seeing both complaints about there now being too much local spam and also folks saying Google has cleaned up a lot of spam.
Google Said The Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site
When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting links. Meaning, Google would simply ignore the spammy and bad links and your website would not be demoted because of those links. Well, Google said sometimes Penguin can also demote your site.
