Google Doodle For Seasonal Holidays

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time. The same keyword can have a dozen different intents or none at all. And the placement of your ad is more critical than ever. […]

Here is a recap of what happened in the search forums today…

Google’s John Mueller said on Mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he did add that if you are running out of ideas and need some inspiration, you can leverage the tools for some ideas.