YouTube Thanksgiving – Friendsgiving at Google NYC

Google has updated its coronavirus disease (COVID-19) policy to now allow the sale both in paid ads (Google Ads & Shopping) and free listings (on Merchant Center) of at-home COVID-19 test kits. Google said only “test kits that are authorized by the FDA or your local governing body will be allowed.”

Here is a recap of what happened in the search forums today…

Google Ads seems to have launched a beta campaign setting named “broad match keywords.” It seems this setting removes the match types, specifically phrase and exact match keywords and converts them into broad match.