Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure, if you run search marketing for a healthcare organization to set those in your Google Business Profile.
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Webinar: Harness first-party data for conversion
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products. Register today for “Harness Your First-Party Data For Customer Acquisition & Conversion,” presented by ActionIQ. The post Webinar: Harness first-party data for conversion appeared first on Search Engine […]
Reminder: Don’t Markup 3rd Party Reviews With Structured Data
As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again – he said “You can’t mark up 3rd party reviews with structured data.”


