As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.
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Google launches perspectives filter in mobile search results
Google has begun the rollout of the new perspectives filter in the mobile search results this weekend. This feature was announced at Google I/O and we have seen previews and tests from Google over the past months related to this feature and now it is live. What it looks like. Here is a screenshot of the feature, you can see it by searching on mobile and sliding the search bar filters until you see a “perspectives” option. Click on the “perspectives” option to load those results: […]
Google: You Can Restrict XML Sitemaps Access To Search Engines
Google’s John Mueller said it is acceptable to restrict access of your XML Sitemaps to just search engines. So you can technically block humans from seeing your XML sitemaps but allow Google to access it.


