Back in the early 2000s we use to cover Alexa, an Amazon related website ranking service here a lot. SEOs use it like they used PageRank, and how they now use Domain Authority or other third party website measurement services. Well, Amazon is shutting Alexa.com off, finally.
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Google: Linking To Lesser Websites Doesn’t Make Your Site Less Relevant
Does Google think less of your website if you link your site to a “lesser” website? I guess the question is similar to if you hang out with a lower class crowd, do your more upper class friends think less of you? With Google, the answer is no.
