Google Experiences Internal Issues During Indexing via @sejournal, @martinibuster

Sometimes when Google wants to encourage site owners to take action, they might give us a ranking boost for implementing it. They did it for HTTPS, mobile friendly design, page experience and many more. But when it comes to encouraging folks to switching to Google Analytics 4, Google’s John Mueller said there won’t be any ranking boost in doing so.

Google has created a single page where you can find all of the Google Search content policies. This includes Google Search’s overall content policies, search feature policies and feature specific policies. You can find them all in this one document here.

I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days.  Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google announced that creating such pages was considered illicit practice, there has been some confusion.  However, such mixups are just as wrong as cloaking in SEO. So read on, and I will explain what doorway pages are, how to watch for […]