I previous wrote about how Google Ads is not impacted by the Log4j security vulnerability but many sites and servers are. So if you have a website that needs to have updates because of the Log4j security issue, do you have to worry if you need to take down the site and Googlebot is unable to reach it?
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Google: Links Will Be Less Important As A Ranking Factor In The Future
Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.
Google: We Don’t Understand If Content Is Equivalent When In A Different Language
Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.
The Do’s And Don’ts Of Social Media Management via @sejournal, @ab80
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these “Do’s” and “Don’ts.” The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.
