Happy holidays and merry Christmas to all of you, hope you are not watching this video on your break but if you are – you clearly love search…
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Google is getting rid of similar audiences segments
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google says that similar audiences segments will transition to “more powerful, tested, privacy-centric automated solutions. These solutions help advertisers connect with relevant audiences, all while meeting people’s expectations for privacy.” “We are […]


