Google seems to be testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads. ADworld Experience posted this on Twitter but it is not clear if it works or if this was some sort of slip up from Google.
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21 PPC lessons learned in the age of machine learning automation
What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change the way campaigns need to be managed). Below are a mix of strategic, tactical, and “mindset-approach” based lessons. Lesson 1: Volume is critical to an automated strategy It’s simple, a machine […]
Daily Search Forum Recap: April 7, 2021
Here is a recap of what happened in the search forums today…
Google: Alt Text Is Important For SEO
Newsflash, Google’s Martin Splitt said that “alt text is important for SEO too.” I did ask him how important, but he would not disclose that information. Here is more of the context around this on Twitter.
