As you all know, I source a lot of forums and Twitter threads here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist. In fact, when I started this site over 18 years ago, its purpose was to cover what the community is buzzing about and this site remains true to that today.
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Google to sunset 4 attribution models in Ads and Analytics
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. “In the past, you could use linear and give each touch the same credit. You will no longer be able to do so. There will be no impact […]
AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones via @sejournal, @BrianFr07823616
Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones appeared first on Search Engine Journal.
Google Tends To Not Watch For Scroll Events Or Click To Load More Buttons
What is the latest in terms of how Google / GoogleBot sees the content on your full page. Now when it comes to lazy loaded content, John Mueller said GoogleBot tends not to watch out for a scroll event or a click to load more button. With this set up, lazy loaded content, he said you will want to make sure to set up intersection observer so Google can use that to find your content.
