As expected, John Mueller of Google was at it again on New Years eve and New Years day – helping SEOs and site owners with their Google Search and SEO issues. Like on Christmas Eve 2021, John also did a video hangout on New Years eve, plus he was on social responding to questions throughout New Years.
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Build Trust & Boost Conversions With 6 Key Principles [Webinar] via @sejournal, @hethr_campbell
Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business. The post Build Trust & Boost Conversions With 6 Key Principles [Webinar] appeared first on Search Engine Journal.
New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. However, exclusively focusing on keywords can limit a campaign’s performance and spend-through, thereby constraining the revenue potential for retailers. This is because shoppers on retail websites often browse through […]
Google: Stop Worrying About Stop Words Just Write Naturally
A couple of weeks ago, the SEO industry couldn’t stop talking about stop words. SEMrush posted a list of “SEO stop words” and the community began buzzing. John Mueller of Google even responding saying on Twitter “I wouldn’t worry about stop words at all; write naturally.”
