The other day I wrote about how Google said fluff content is hard for search engines to understand and thus rank. I explained how Google does rank content that is surrounded by a lot of fluff. But then I heard John Mueller of Google once again talk about content fluff and how you should not add fluff to your content.
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Google: Update Internal Links From HTTP To HTTPS But…
If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google’s John Mueller was asked about this on Reddit and he said “I’d always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though.”
Google Core Web Vitals Report Adds URL Level Data For Examples URLs
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.”
Reminder: Google Search Quality Rating Guidelines Not Designed For SEOs
Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that, these search quality raters guidelines are for the search quality evaluators, they were not specifically designed as guidelines for SEOs.
