Daily Search Forum Recap: January 20, 2022

Normally the month of December is not that busy because people take off for the holidays and such. But the past month was really not that calm at all. We had huge Google ranking volatility most of the past month, we had a confirmed three-week rollout of the December product reviews update, Google confirmed a local update and much more.

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes.  Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most. As retailers look ahead to the critical Q4 holiday shopping season, let’s examine how Performance Max has performed so far and what may lie ahead as we close out the year. […]

Yesterday, I posted a poll asking what percentage of your time as an SEO is spent doing link building. The Twitter poll has a ton of responses, over X, and it seems like the majority of SEOs spend less than 25% of their time focused directly on link building tasks.