Surprise, surprise – Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.
Related Posts
Neeva shares search rating guidelines for technical queries
Neeva has revealed how it instructs human evaluators to rate its search results, specifically for technical queries. Like Google (which, coincidentally, updated their quality rater guidelines today), Neeva uses human raters to assess the quality of its search results. The guidelines break down into three key areas: query understanding, page quality rating and page match rating. Query understanding. This is all about figuring out the intent behind the user’s search query. Neeva breaks down the types of queries into the following categories: How to: User is […]
Google: Website Quality Can’t Be Fixed With Technical Changes
Google’s John Mueller said again that you cannot fix your overall website quality by making some technical changes. John said on Twitter “Website quality is not something you can fix with technical changes.”
5 Enterprise SEO Trends To Watch In 2023
Check out these five enterprise SEO trends and areas of opportunity to watch for in 2023. The post 5 Enterprise SEO Trends To Watch In 2023 appeared first on Search Engine Journal.
