Google has put together a new help document on SafeSearch where it merged a bunch of content into a single page around this topic. It also added content around how SafeSearch works and a new section for troubleshooting that adds some details.
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Google prohibits incentivizing customers to remove or modify negative reviews
Google has updated its Google Maps reviews guidelines deceptive and fake engagement guidelines to now disallow making requests for revisions or removals of a negative review through offered discounts, free goods or services, or other incentives. So if someone leaves you a negative review, you are not allowed to incentivize that individual to update their review. The new guidelines. The new guideline can be found over here and it says “Content that has been incentivized by a business in exchange for discounts, free goods and/or services.” […]
Google Confirms Hreflang Link Tags Don’t Need To Be Hierarchical
Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on Twitter.
