About two weeks ago, Google stopped showing the Things To Know box in the desktop search results but don’t fret, it seems to be back now. RankRanger’s tracker tool spotted that the Things To Know box has returned to normal levels within Google Search.
For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high quality link can be huge for a site.
Google Ads has a ton of reporting tools in the Ads console but some don’t fully work as expected. For example, the date comparison in the Performance Max Product Listing tab but doesn’t actually allow us to compare the data. It does give you a way to compare date ranges but without reporting on any of it.