Over the past few months, there have been some SEO folks asking me about Google’s snippet wide ban. I have never heard or seen such a thing, so I just replied as such and told them that rich results and features can go away after a core update is released – it’s a quality thing.
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Google Account-level negative keywords are here
To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns. How it works. Creating a list of negative keywords allows you to block your ads from showing for specific irrelevant terms for your brand, making it easier […]
Google’s Helpful Content Update Rolls Out: 7 Things To Know via @sejournal, @MattGSouthern
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. The post Google’s Helpful Content Update Rolls Out: 7 Things To Know appeared first on Search Engine Journal.
Google: Coming Back In Search Is Faster Than Dropping Out In Search After Downtime
John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search results.
