Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. What are similar audience segments? Similar segments (previously known as similar audiences) are automatic audiences created by Google Ads when your original list meets certain criteria, such as size and recency. For now, Google Ads creates this automatic audience using machine learning. It analyzes […]