Google Wooden Hammock

Google’s hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the “remove redundant keywords” recommendations, where they announced the removal of redundant exact and phrase match keywords in favor of broad match, was an aggressive example of that trend.  And it’s made some of us wonder if it’s time to reconsider a long-time little sibling of the paid search world, Microsoft Advertising. In late 2022, […]

The last few weeks have seen several problems with the Google Ads Manager, specifically affecting publishers and an incident dating all the way back to August 31. The original issue. On August 31, Google reported an incident that “Google Ad Manager Historical Report stats are showing lower than expected for some networks. There’s no clear impact on Serving or Data Transfer at this point.” Fast forward to this week. Yesterday Google reported an additional issue “We’re investigating reports of an issue with Google Ad Manager. We […]

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was posted on Twitter by Matt Navarra. WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to continue running ads! pic.twitter.com/4DrDu82Zi0 — Matt Navarra (@MattNavarra) April 21, 2023 Why we care. To avoid paying the $8 a month for verification, your business will either need to spend $1,000 a month in […]