When Google first launched messaging within Google Business Profiles (formerly Google My Business), it was done through SMS, text messaging. Then Google removed the SMS portion and just added it to both the mobile app and the web interface. Now, Google might be bringing it back as SMS messaging.
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Google’s launch of Performance Max, a campaign type that replaced Smart Shopping, is forcing search marketers to rethink their Google Ads strategy. Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data. However, PPC managers should consider the cost share for non-converting products, which can possibly be higher compared to standard Shopping campaigns. […]
