Google Product Reviews Volatility, Local Search Ranking Update, New Search Features, MUM & BERT Expands and Search Console News

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about how things were super easy in the old days but now Google understands queries and content on the web way more now that it did years ago. If you write really good content, that is the most important thing you can do, the other stuff matters […]

Google is testing or rolling out a new feature for its featured snippets section named “also covered on this page.” Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it might have its own way of sending traffic to publishers with its AI chat, Bard…