Google Maps is testing a new position for the local listings when you click on a specific listing from the search results on the left hand side. The local listing is overlayed on top of the map, hovering in its own position instead of positioned on the left bar.
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The case of the stealth Google-bomb
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the defendant’s website. In this article, I’ll discuss a unique functionality of Google’s ranking algorithm. What I expected to find in this case was quite different from what I ultimately found. Most […]
YouTube overlay ads are going away
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find these ads disruptive. The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. Why the change. The move is also a significant win for YouTube creators. Overlay ads are known to be less effective than other ad formats, such as pre-roll ads, which play before a […]
Google: High Quality Content Might Still Be Of Low Value To The Web
Google’s John Mueller had one of his good oneliners again. He posted a reply on Twitter saying, “something can be high-quality content with a lot of information for users and still be of low value for the web.”
