John Mueller With “It Depends” Google Shirt, Also He Has Hair

A lot of SEOs focus on the pages Google has indexed versus the pages Google has not indexed on your website. So if there is a larger percentage of not indexed pages, they get concerned.

Aleyda Solis posted a Twitter poll asking if SEOs have experienced an “unexpected” Google search rankings drop and why. The poll had less than 300 responses but the results do not surprise me too much. In short, most SEOs have experience such a drop and most say it was due to a Google search algorithm update.

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year.  I’m not just talking about a content calendar, which is one facet of your content strategy. I’m talking about using your audience understanding and your organization’s branding to build a content system […]