Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.”
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Google Maps Showed Distances For Service Area Businesses
Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern?
This day in search marketing history: January 16
Top Story In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. More from Illyes: Crawl rate limit is designed to help […]
Google Ads Console Was Offline For A Couple Of Hours This Morning
Not only did we have a two hour Google Search indexing outage this morning, but between around 3am ET and 5am ET the Google Ads interface and advertising console was offline as well. We saw numerous reports from advertisers about the outage this morning.
