Search News Buzz Video Recap: Google May 1st Algorithm Update, Moz Removed From Google Search, Google Ads Safety Report, New In Microsoft Advertising & More

There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO […]

Google’s Gary Illyes confirmed that Google does look at domain name records for discovery of new domains to include in the Google Search Index.

Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said “Google is listing the specific business it thinks I am looking for.”