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Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address.  Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.  While many of our audiences are still available, there are far more rules to protect users. This is ultimately a good […]

Effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Join search experts from Conductor in an upcoming webinar and learn: The crucial role organic and SEO play in enterprise digital transformation. The importance of diversifying marketing efforts and what that looks like. How to apply data-driven insights to elevate the customer experience. Register today for “Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth,” presented by Conductor. The post Webinar: Why digital changes drive SEO growth […]

Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays. Yelp Store Visits. The Spotlight Ads may also give brands another way to measure impact through their first-party […]