Google’s John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ
The post Google Allows FAQ Markup for Non-FAQ Content appeared first on Search Engine Journal.
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SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. The keynote today will cover hot topics from 2022 including: How Google is preparing for a cookieless future.The importance of implementing GA4 now.How is GA4 a move toward a more privacy-centric landscape.Google Analytics vs 360 sunset dates.RSAs – will […]
16 Best Keyword Research Tools For SEO via @sejournal, @lorenbaker
Keyword research is a vital part of SEO. Here is a look at some of the best platforms you can use to find new opportunities. The post 16 Best Keyword Research Tools For SEO appeared first on Search Engine Journal.
YouTube to offer unskippable 30-second ads on connected TV
Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI. What YouTube said. YouTube explained in a blog post: “We know that running longer-form creative on the big screen aligns with your objectives, and allows […]
