A couple weeks ago we reported how Microsoft Bing was testing a branded sidebar search results snippet feature on the left side bar. Well, Bing added a “Visit Site” button to that sidebar at the top – which makes this more visible feature even more visible.
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Google to sunset 4 attribution models in Ads and Analytics
Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last-click will be much harder to track because the data-driven attribution formula is different for each advertiser – and not visible. “In the past, you could use linear and give each touch the same credit. You will no longer be able to do so. There will be no impact […]
Google Tests Perspectives Search Menu Filter
Google seems to be testing the ability to filter by perspectives. Google is testing a button to filter your query by the perspectives results.
