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Using search query reports to optimize PPC campaigns
When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created one of the most successful and profitable companies of all time. Recently, we have been having a lot of conversations about keywords and how they should be used. I would categorize these into three strategic discussions: Specificity: How detailed should any company get in their keyword list? Example; Running shoes for men with […]
Weird Google Search Pagination Bug
If you search for [bbc news] and some other queries on Google Search you might run into a weird bug with Google’s pagination. Scroll down to the footer where you can go to the next page of results (like anyone does that) and you will see only a few pages, when there should be probably countless pages.


