Old Bing T-Shirts, Some From Before The Bing Brand

I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will tackle the first category and show how to apply an advanced approach to make basic SEO KPIs far more effective indicators of success. The KPIs I’ll discuss include: Traffic (visits) Ranking […]

Google has updated the Learning video structured data documentation to add the full list of supported academic values for educationalLevel. It now lists out the values per country, since each country has its own academic system.

5 Booking Tips for New Artists. For a lot of new music acts, booking that first gig can feel like a Catch-22.  You get gigs when you’ve proven you can capture a room’s attention. But you can’t do THAT unless you’ve… got a gig. Well, I spoke with Jeff Tuohy, the talent buyer for Cisco Brewers, and asked what advice he has for newer musicians trying to book themselves at good venues. (“Talent buyer” — by the way — is just a fancy term for someone […]