Google has recently added new information around Vary: Cookie support in the signed exchanges Google Search help documents. This comes shortly after Google decided to bring support signed exchanges for some desktop sites.
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Google Local Reviews Tests “New” Label
It looks like Google is testing a new label in the local business reviews for recently added reviews on businesses. The label says “new” and it is an outlined box. Here is a screen shot that Darcy shared with me on Twitter.
Google: Code To Text Ratio Is Not & Has Never Been An SEO Factor
Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO factor and Gary Illyes said “it doesn’t matter.” This is not new, Google has said this numerous times in the past but this is the 2022 version of, is code to text ratio and SEO factor.
Semrush: Google Search Algorithm Updates Are More Extreme This Year
Mordy Oberstein from Semrush came out with some data proving I am not insane or crazy, at least, when it comes to my reports on the Google search ranking algorithm updates. Yes, I have been reporting on these updates more this year than previous years, but for good reason, the search results are more volatile this year than previous years.


