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Daily Search Forum Recap: January 13, 2022
Here is a recap of what happened in the search forums today…
Google Ads Conversion Value Rules For Smart Bidding
Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.
TikTok Shop tests visual search feature
TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care. TikTok has been moving more into ecommerce lately, with a goal of generating $20 billion in sales. While this feature seems promising, it remains to be seen whether it will prove to have enough ROI for ecommerce brands to care. What is TikTok Shop. TikTok Shop, which launched in beta in April, is an ecommerce solution designed to boost […]
