Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not know if this is 100% new or not but it might be.
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What is sync licensing? “Synchronization” is the use of music in visual media such as TV, film, advertisements, trailers, or video games. It literally describes the “synched” pairing of audio and visuals. In a narrow sense, the sync license specifies the negotiated terms of that usage: placement, permissions, payments, etc. It’s an agreement between the owner of the visual media and the owner(s) of the music. But sync licensing has taken on a broader and more active meaning in the 21st Century. It’s become shorthand for […]
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