Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: June 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
A guide to Google Analytics 4 for marketing agencies
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses. Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 […]
We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content
We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo, we learned a lot about why certain content continues to get shares and links over time. Let’s get right into the data. Here’s a Quick Summary of Our Key Findings: 1. List posts and how-to posts are the two “most evergreen” content […]
