At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get right or you are immediate dismissed. The question is, what is the difference between crawling, indexing, rendering and rankings.
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This day in search marketing history: February 6
Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices. Advertisers would set a baseline bid that applied to both desktop and tablet, and then set the mobile bid as a multiplier of the desktop/tablet bid. Targeting at the operating system level would […]
Google Internal Tool To Check Site Quality
Google’s John Mueller said a couple of weeks ago that he has internal tools to look at sites or pages and see if a site is low quality. He said this in the August 20th video hangout.
YouTube SEO: How to find the best traffic-generating keywords
Video marketing is not a “nice-to-have” marketing strategy anymore. It has become a digital marketing necessity for almost every business – from financial planners to physicians. If you haven’t jumped into the video-making pool yet, now is the time to take that plunge. Why? People love to watch videos. No matter what type of business you have, videos can help you sell more products or services. And if you think that video marketing doesn’t fit your industry, it’s time to put your creative mind to work. For example, […]
