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Google My Business Crowd Attributes For LGBTQ+ Friendly & Transgender Safespace
Google My Business seems to have added a new business attribute named “crowd.” In this, you can mark you business as being LGBTQ+ friendly and a transgender safespace. We covered that Google showed the LGBTQ+ friendly on some businesses back in 2020 but Google added labels like this in 2018.
How to optimize for entities
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article. The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity. TL;DR from Part 1: Entities are used as a source for expanding search queries with different terms. Document relevance […]


