6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch.  What is data-driven attribution. Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint […]

Google shares six ways you can make your ecommerce site stand out from competitors on search results pages. The post Google Shares 6 Tips For Ecommerce Search Results appeared first on Search Engine Journal.

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the past.