Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results taken over by news stories.
Related Posts
Walmart’s ad revenue increased 30% in Q3
Walmart released its Q3 earnings this week and things were looking up for the retail giant. Their advertising revenue grew about 30% since Q2. On the earnings call, President and CEO Doug McMillon attributed the growth to “More items and sellers driving GMV (Gross Merchandise Volume) and improving customer satisfaction.” He continued that success with advertising is “mutually reinforcing. If we double-click on advertising with Walmart Connect in the U.S., we see it’s benefiting from growth in e-commerce and from improvements made within the business itself. […]
Search ad conversion rates down, cost per lead up in 2023
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Why we care. It’s good to understand whether you doing better or worse than your competitors […]
How To Test Your Website Speed
Is your website loading fast enough? Use these tools and implement solutions to increase your website speed and monitor how they impact your SEO rankings. The post How To Test Your Website Speed appeared first on Search Engine Journal.


