Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but may notice the products “have limited visibility on Google.”
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Microsoft Performance Max import updates
Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). Best practices. Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center. The following are best practices for importing Performance Max campaigns without Merchant Center. Use […]
How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
