Google has updated its Google Search Quality Raters Guidelines PDF just a bit over 9 months since the last update. The document keeps getting smaller, from 175 pages in 2020 to 172 pages in 2021 and now to 167 pages in 2022.
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December Google Product Reviews Update Is Lit
As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.
Google Ads Signal Label Indicates Optimized Targeting Is Enabled
Earlier this week, Brett Bodofsky spotted a label in the Google Ads demographics tab that said “signal.” He wasn’t sure what it was, and honestly, it seems no one else was either. So we asked Ginny Marvin of Google what it means and she said “it indicates optimized targeting is enabled.”
A 5-step framework to scale your content operations and SEO
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than X articles/mo without quality dropping.” Probably all of them at one point. Amiright? No fingers pointed. I’ve used them all, too. But here’s the thing you need to recognize about these […]
