Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is because Search Engine Land explained it was in beta but now it is available to everyone.
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How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove ROI for each line item. Like I said, ideal. But not exactly realistic. Because CMOs are often hyperfocused on brand strategy or activation. Often, SEO is an entirely new marketing channel for enterprise companies. So, SEO professionals are left to their own devices. Anyone who’s ever had to plan an enterprise SEO budget knows that making this business use case can […]
