Daily Search Forum Recap: August 9, 2022

Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product reviews update. This was released prior to the September 2022 core update being completed, which was not excepted and Google’s Danny Sullivan said likely would not happen – but it did happen.

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced generative AI technologies.   Today, we are looking at a new content landscape. This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. Humans and machines must work better together to ensure content is relevant, differentiated, and helpful for the reader.  This also includes balancing SEO and content best practices to ensure that content […]

Google told us that the product reviews update is a lot like the core update in many ways but it is not a core update. So I asked if like core updates, can the product reviews update impact your Google Discover traffic. The answer is yes, yes it can.