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In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle. Join this engaging webinar and learn how to protect your brand in a competitive search landscape. Register today for “Paid Search Tactics That Will Give You […]
Is Author Authority A Google Ranking Factor? via @sejournal, @mirandalmwrites
Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings? The post Is Author Authority A Google Ranking Factor? appeared first on Search Engine Journal.


